FITORE
JAHA PRICE


Director of Engineering

Building systems, teams, and organizations that adapt to change.

Engineering leader with 20+ years scaling products, platforms, and teams, now focused on what happens when AI reshapes how engineering organizations work. I build the operating structures that make AI shippable in regulated environments: governance scaffolding, semantic layers, and the developer experience foundations that let teams move fast and stay auditable. I think in systems, with deep care about the humans who are part of them.

Fitore Jaha Price
Currently EQ Bank
Previously

Wealthsimple, Wave, CBC / Radio-Canada, Canadian Digital Service, Vodafone NZ, Global TV, Vancity

I lived in different places, across four continents. My thinking is influenced by this arc.
Kosovo alpine mountain valley Foundations Kosovo

Origin. The first principles everything else is built on.

Jerusalem through a stone arch Translation Middle East

Old systems, new layers. The work is always in the crossing.

Auckland harbour and volcanic cone Adaptation New Zealand

The volcano doesn't ask permission. Neither does growth.

Ontario escarpment and Lake Ontario Ownership Canada

This is where I chose to stay. Building for the ones who come after.

View All Thinking Documents →
Jun 8, 2026 Agentic development: from fear to evidence

Over the last year I’ve watched two different approaches to AI adoption play out inside a regulated financial institution.

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May 24, 2026 The Same Translation Problem: Life and Technology

The Thing I’ve Been Doing My Whole Life Finally Has a Name

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May 5, 2026 Managing in the AI Era: Where the Responsibility Moves

The Junior Developer Analogy

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Apr 30, 2026 What a Fintech Merger Actually Tests: Foundations, Revealed Under Load

We’re in the middle of a merger. Two engineering organisations, two toolchains, and more than one answer to questions that used to feel obvious: where does customer data...

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Geometric floor mosaic with compass and ruler — Radian

Radian

A generative art tool built with Claude Code, exploring geometric patterns derived from mathematical rules. Each pattern is a compass-and-straightedge construction rendered as code — designed as drawing templates and visual inspiration. Built to see what happens when mathematical rigour becomes something you want to hang on a wall.

Screen-printing studio with open doors — Colophon

Colophon

An online-first publishing, press, and bookshop concept based in Ontario, built with Codex. Colophon brings together a curated bookstore, a press for essays on print and making, and a studio programme for drawing and printmaking. A long experiment in what it means to build something meant to be kept, not consumed.